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The retail industry is undergoing significant disruption caused both by digital technologies, highly-flexible processes, the availability of real-time information, and a rapidly evolving and demanding consumer.
Retailers must act now to address all aspects and ultimately focus on the shift of power to the customer to remain competitive in today’s market.
Chapter 1
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Chapter 2
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Friends still want to be with friends. All of us, regardless of age, crave a sense of community that goes beyond digital connections. Only by understanding these sociological and psychological needs can retailers begin to offer experiences that meet them.
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There is a current belief that the digital revolution has brought about the end of bricks-and-mortar shopping. But is this really the case? Or have rumors of its demise been exaggerated?